Audience Analysis

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“N t the world be a more spectacular place. If everyone was just like you if if only we all shared your interest in home brewing irish folk dance and the patterns of bears sadly that s not how the world works as a public speaker. That means you re going to have to figure out some things about the group of people to which you re speaking. This is called audience analysis and conveniently enough for you is the topic of this very video.

We re going to talk about the importance of audience analysis the types of audience analysis and how to conduct audience analysis. Let s get started. Audience analysis is important for a variety of reasons first who doesn t like to know that someone is thinking of them. Audience analysis shows the audience that you ve had them in mind throughout the entire preparation process.

Aristotle also talked about the importance of finding common ground. With your audience in today s technical speech parlance. We call that identification audience analysis will also help us know what level and kind of language. We should employ determine the types of presentational aids that will be most effective and develop strategies for relating the topic to the audience for these and many other reasons audience analysis is a crucial part of speech preparation.

There are several different types of audience analysis that a speaker can and should conduct the most basic is demographic analysis. Demographic analysis looks at audience characteristics in broad categorizations some common categories of demographic analysis are age gender ethnic and cultural background socioeconomic status meaning income occupation and education religion political affiliation and group membership while it s important not to let demographic analysis slip into stereotyping a basic understanding of the makeup of your audience can be quite. Helpful you ll need different strategies. If you re going to give a speech on social security to a group of senior citizens.

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As opposed to a second grade class or if you re speaking about stricter gun control laws at an nra meeting in these cases a little demographic knowledge can go a long way demographic analysis will give you some basic surface information. But you ll also want to conduct an attitudinal analysis of the audience you need to know as much as possible about the audience s attitudes beliefs values feelings and opinions about your topic. You as a speaker and the occasion for the speech. Do they already have strong opinions about the topic.

You ll be covering or will you have to educate them as you go what does the audience know about you will you have to overcome a bad reputation or do they not know anything about you in which case you ll need to work on building credibility. And what are their expectations for things like the length and theme for a speech on this occasion. If they re expecting you to speak for 20 minutes. And you go for an hour and a half you could be in trouble likewise a speech about diversity on martin luther king jr.

Day is likely to be better received than one on fantasy football strategies one last type of audience analysis that will serve you well as a speaker is situational analysis in a situational analysis. The speaker. Carefully considers the setting and context of their speech. This might include things like the size of the audience.

The size of the room. The time of day. The speech will be delivered and the technologies that will be available. Knowing these things in advance will help you be better prepared for whether or not you ll be using a microphone fighting against the audience s pre lunch.

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Cravings or post. Lunch. Drowsiness and whether or not it s even worth putting a powerpoint. Together you might be saying to yourself wow.

That s really useful information. I definitely want to do an audience analysis before my next speech. But how do i do it i m glad you asked let me tell you about three common methods for gathering. Information.

For your audience. Analysis observation. Sampling. And general research observation is a qualitative method of information gathering in the simplest terms it involves getting your own eyeballs on the audience in the environment.

Ideally you ll be able to do this before you actually speak take a look at the crowd to get a feel for the mix of ages races and genders represented the size and temperature of the room and any obvious kinds of interference. That you ll have to come at you can also engage in observation. While you re giving your speech. Which can be as simple as paying attention to the nonverbal feedback.

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Provided by your audience. Another type of information gathering that can be useful. In audience analysis is sampling sampling involves surveying. The audience either formally or informally.

If you have the time and opportunity before delivering your speech. You can ask the audience to answer questions about your topic. These could be closed ended. Questions like attitudinal questions value ordered questions or likert type questions or open.

Ended questions. Like what are your feelings about vaccines for children you could then tabulate and analyze the responses making use of the resulting data in your speech. You can also survey the audience less formally. During your speech.

Such as a speaker. Who asks for a show of hands after asking a question this can provide quick and visible feedback. But it does involve some risk as you won t know the answer in advance and therefore can t prepare as thoroughly finally. A speaker can conduct a little general research to find out more about their audience and the situation.

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A quick search of published sources such as websites newspapers and other publications may yield some information about a particular group you can also conduct interviews with people who will be a part of the audience and infer information from their answers. Asking questions of the person who invited you to speak can be fruitful. They should have some idea of the size and makeup of the audience and also be able to provide some information about the environment in which you ll be speaking. Remember your audience isn t likely to be a room full of mirrors.

You ll need to account for the fact that the people making up the audience will have their own interests. Habits and concerns. I may want to spend hours dissecting every glorious hour of firefly. But most people do not.

Which is why it was cancelled after only 14 episodes. And you don t recognize the people in this picture as the cast of the show public speaking is not about just you it s your job as a speaker to figure out how you can best connect the ideas language and other ass x of your speech to your audience. And then you should totally watch firefly. ” .

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description:

“A brief tutorial on conducting and applying information from audience analysis for public speaking. Topics include the importance and types of audience analysis, as well as methods for gathering information for audience analysis.”,

tags:
public speaking, audience analysis, know your audience, conducting audience analysis, types of audience analysis, COMMpadres, COMMpadres Media

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