social media should be used when you ____________. This is a topic that many people are looking for. star-trek-voyager.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, star-trek-voyager.net would like to introduce to you Is Social Media Good for You? Cliff Lampe TEDxUofM . Following along are instructions in the video below:
“Name is cliff lampe and i m here to convince you over the next 13 13 minutes that social media is good for you now the natural question you want ask yourself right. Now. Is why did they get an old gray haired sasquatch up here to tell people that social especially group of young people that social media is good for them and one of the first things i want to convince you of is that there s actually a science of social media. So all my adult academic life.
I ve been studying social media. We used to not call it that but it was still online interaction and now the world has moved with me so there is a hundreds if not thousands of scholars across the world who are studying the effects of social media. Not just on people but on society as a whole facebook itself is hiring hundreds of phds out of top universities to study the social effects of social media and all social media companies in all universities across the world are really taking this on as an endeavor is social media. Good for us.
However is that it s the root of so many of those questions and in spite of or because of some of this was a very common narrative that social media is actually very bad for us right so prints. Eeeh really gave a nice. I think introduction to this sorry. Where he talks have all seen this video where the title.
The videos can we autocorrect humanity. Where he gives a really nice spoken word introduction to the idea that technology is driving us further apart that what instead of enhancing intimate relationships. What technology. Does is drive us away from intimate relationships.
And i love this atlantic monthly. Article or cover. For that exact same idea right. So.
The idea that even when we re physically present with one another that were somehow separated that you re looking at the phone. I m sure we ve all been annoyed by somebody when we re talking to them who can t but help look down at their phone right it happens. Sherry turkle mit. Has called this alone together that when sometimes we re in social groups and when we re with one another that we can ruin that experience by coming into into the mediated environment that a text will pop up.
And these devices are cleverly designed a small buzz. How many of you just salivate when you feel that little buzz of your iphone across the table right ooh. I might have another trivia crack here the other thing that people worry about is that what we re replacing these close intimate relationships with our unreal relationships right this replacement theory says that it s not just that these are bad relationships. They re just they don t they don t they re not authentic.
They don t help us at all and when i see these big fake friends..
I think wow. They re having a much better life than i am if i m scrolling through twitter or facebook. And i see these very carefully crafted identities that they re making i might think to myself you know my kids aren t as good looking as their kids you know my students. Just are not as smart is there suki cone much better vacations than i do they eat better well that s probably true.
But you know it s it s it creates basically a sadness in us that these things are happening when sometimes i want to say that the social media experience really is quite awful right so. There s this idea is is it actually bad or is it just our perception. That s bad so you know is this anxiety. Real basically you ll be maybe happy to know that this anxiety has existed for as long as we ve had technologies in the early 20th century.
Somebody said that jazz would replace thinking with just baseless inspiration from pundits and jazz. The telephone was criticized because it would lead to a rude in civil society. Because people could just interrupt you over your phone at dinner famously plato. Said in phaedrus.
He putted socrates. As saying that the invention of writing itself. One of our first forms of information technology would lead to the degradation of humanity. Because it was a dead way of communicating it couldn t respond and sometimes these things really are bad.
You know if you look at things like cyberbullying and you look at what going on with gamergate these things really did cause us to have huge negative reactions people have been really hurt have had trauma have in some cases killed themselves. Because of the bullying incidences that they face through these. Social media channels and the especially harassment of women and people who are disadvantaged in these channels is something we need to solve as a society. But i do think that there are instances when and growing scientific evidence that social media.
Really can be good for you so for the past 10 years. My colleague nicole ellison and i also at the school of information have been studying the relationship between social network sites and a concept called social capital. Most of you have probably heard that term. It s basically the idea of resources or things you can get from your social connections.
Basically what can be in any social network provides you as in another type of resource so having social capital means for instance in a neighborhood means that your neighbors might help you dig out of the snow. Which was very useful for us in michigan. This year. But it can also mean that they provide you emotional support or it can mean that they give you physical resources like money or help moving or.
It s just that they provide you with a new world view new insights into what it s like to be a person not like you the idea behind the relationship between social media and social capital. Is that communication of all forms helps us to build relationships right. We actually know from a long history in sociology. That to build a relationship and to build energy into a friendship means investing time and actual effort into that relationship now where social media plays a role in all this is we tend to think about the effects of these technologies.
Only on our very close relationships right. We have lots of ways of talking to our close relationships. When i talk to my best friend or i speak with my spouse you know hopefully we re not just communicating over facebook. Hopefully we we do communicate over facebook.
But hopefully we also meet face to face and the variety of other ways that we have what social media makes different is this group of weak ties weak ties are colleagues or casual acquaintances people who are not like us and these casual acquaintances provide us with a lot of benefits the people around you are a lot like you that s the effect of homophony you surround yourself pretty much with people who are like you and that s okay. But what weak ties provides you is different information maybe. It s a conservative viewpoint or maybe. It s somebody who s lived in a different city these weak tides can provide you with novel information and resources and be hugely powerful for the types of benefits that you get out of these sites.
Even really ephemeral relationships can be incredibly powerful. So here s a great example from just a couple of months ago here on university of michigan s campus. Right yik yak. Which if you don t know it is geolocation based and incredibly anonymous and incredibly ephemeral.
Here s a person who states a fairly specific what would be worrisome to me suicide plan in yik yak and people responded in really great ways to this person. I don t know what happened to this person. It is an anonymous platform. But what the community did surrounding that even in a context of anonymity which we usually think of as worst case scenario.
Really does speak to the power of these tools to allow people to interact in this case yoga. Acts anonymity probably allowed this person to state a feeling they could not have said to their close. Friends right or they were trying out maybe a really negative emotion or something they were struggling with in an anonymous community and that played a role. We also have seen the power of social media to facilitate organizing not even the most rabid social media.
Guy is going to say that social media cause the arab spring. But we do know from both arab spring. We do know from other social movements that social media. Basically makes it easier to communicate and to collaborate right it reduces the cost of doing business.
If what you want to do is to collect a whole bunch of other people it raises the voice of people who previously were powerless..
It helps people who previously we did not have control of the media to be their own media and that is powerful across a variety of social media platforms. We have seen the ability of things like twitter instagram facebook youtube to be a change agent in all matter of social movements over the past three years and it s not just the arab spring. But it s also occupy it s also ferguson. It s also here with being black at the university of michigan.
And what that enabled our students to do for their own power. And capacity here. So how does social media foster. These things what is it about social media.
That s important one thing is this idea that don t think of social media as a tool right especially. It s not social medias. Not one thing. Even a site like facebook is not one thing.
Facebook is three dozen applications that have all tied together as a variety of ways to communicate and i m sure you ve all seen this your aunt mary may only send you farmville invitations right you may have another friend you probably only use facebook to communicate through direct messages or to check on things each of these applications have a variety of tools that what that afford as we would say different types of interactions just as a normal fork not our cool chain fork here affords the action of picking food tools like sharing a photo or tagging or voting all afford certain types of social processes that we really need to think about and consider so i like you i m sure i m a huge fan of taylor swift right they have asked me to stop sending fan mail. But that s okay and when you look at things like her retweet she posts a picture of her cat and you see she gets thousands of retweets and shares and favorites and everything like this that is a signal of a community forming around this particular artist. This is a way for people to basically take control and to curate their own presence. And when you have fifty four million followers you can really shake it off as it were so some of the things that these tools allow you the visibility of these applications.
The fact that i can send out a post on twitter and x number of people are going to see it especially if it gets retweeted. It just enhances the virality the opportunity for people to see content persistence. The fact that it s available. The fact that once you send it out there.
It s powerfully available for people in a week or in a day or whenever the edit ability the fact that you can curate content. The fact that you can create a presence online for either yourself or for your organization. One of the important aspects that that all leads to is this idea of social grooming. One of the consistent findings that we have is that one of the important parts of social media is the social grooming effect so in primate social.
Grooming is like picking fleas off of you and eating them in humans. It s much more like hey i m going to spend some of my very precious attention on you and that very little bit of attention that i have is going to be dependent on how much of a relationship we have so my spouse demands a decent amount of my attention. My kid also however a distant friend on facebook. Not so much.
So you see great instances of social grooming on facebook..
With things like the facebook. The birthday message. Now is getting a facebook birthday message as good as getting a cake and i love me some cake. It s not but i m going to tell you what it s either for most of my facebook list.
It s either that birthday message or nothing. I m not going to send them a cake right. And i don t think i would want 500 cakes to arrive at my door for birthdays there are certain types of relationships those weak ties. We re these very lightweight social grooming things the likes the votes the shares the comments things that we often consider banal are hugely powerful.
What do we need to do to increase our chances to benefit from social media. I think there s a couple of things so how i think social media can be good. But it takes work right it s not just that we re on social media. There are two main things i think we need to do one is we need to become more literate in social media.
We just assume especially for a younger generation that they re born knowing how to use the twitter and the facebook and we throw up our hands. And we call it good how many of you had social media banned in your high schools right. That s where we should be teaching social media. Not waiting for you to figure it out to get into trouble.
We also need to be really thinking about the design of these things. This is ello. Which really has expanded our opportunity to see new forms of social network sites. And is a reaction to facebook how we use social media and how we decide to use social media.
Is the key secret sauce here right social media is a blank canvas and it s us who s painting. If you don t like what s on social media. I challenge you to change what you put on social media. Because you re the ones who are filling in that ” .
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“Despite the increase in cyber-bullying, and apparent physical distancing for a virtual closeness, Cliff argues that his research from before social media was a word, has shown that it is good for you.nnCliff Lampe is an associate professor in the School of Information at the University of Michigan. He has been studying online communities and social media since he was a wee nerd. Born in Usenet, weaned on the early Web, and now a Social Media ninja, he s a researcher of the positive effects of online interaction. More importantly, he s a husband, a father, and a friend.nnThis talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx”,
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