unpaid search traffic comes when a user clicks on This is a topic that many people are looking for. star-trek-voyager.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, star-trek-voyager.net would like to introduce to you Organic VS Paid Marketing Search Strategies The Pros and Cons Neil Patel . Following along are instructions in the video below:
“People say you have to do seo. Some people say you have nto do paid paid advertising. Which one is better you know what not only am ni gonna go that today but the answer is not nwhat you re gonna expect hey everyone i m neil patel and today i m going to go nover paid advertising and seo. Which one s better.
Which one sucks. Why should you be leveraging any of them upbeat music. If you want more videos like this make sure you subscribe to this channel that way as i publish nmore content. Like this you ll get notified.
So let s get started. Nwith paid advertising. There s four main pros nof paid advertising. One it can scale up as quick as you want as you re willing to spend more nmoney you get more traffic.
You start a paid advertising campaign you get that traffic today two you can target any nregion that you want with paid advertising. If you only do business in california nyou can only do ads just in california. If you do business in a specific city. You can also have your ads nonly show up within that city that s a beautiful part nabout paid advertising.
Three you can leverage. Dayparting dayparting..
Isn t common nmost people aren t familiar with this and nthey re not using this but if you re business is nonly around from 8. Am. To 5 pm and let s say you re nin the b to b industry. And you re looking for phone.
Calls. Why would you want to pay for ads at 6 pm. Because if someone comes to your website and they try calling you no one s going to be there to answer it with dayparting. It allows you to pick what hours you want your ads to show up the last thing you want to ndo is be spending money during times that you re not in business.
The fourth thing. This is my nfavorite part about paid ads is you can be very aggressive nwith your landing pages with seo typically pages. Nthat rank on the top of google are very. Long in content.
And nthey have roughly 2000 words with pay per click. If you re nlanding page has 2000 words. People aren t really going to convert into a customer or a lead or a sale they re probably gonna read your content that s not what you want you want them to buy and that s the beauty of pay per click you can have a very naggressive landing page. That focuses on your service nyour.
Offer your product and you can get people nto convert much higher from a percentage of how nmany visitors you re getting to how many customers nthan you can from seo now before i get in to nthe advantages of seo. If any of you guys nleveraged paid advertising..
Just leave a comment below with yes i m just curious to see how many of you guys are spending money on paid ads with seo. There s a few advantages one even if you slow down on seo you can keep getting nmore traffic over time. That s the beautiful part with paid advertising nthe moment you stop so does your traffic with seo. If you slow ndown all that traffic that you ve built up doesn t go away you can still maintain it and get it two seo traffic is free and here s what i mean by free yes.
It does take time or energy. Or you may have to pay some people to help with link building or content. But it s free because it s so nmuch cheaper and in general you can do seo yourself you don t have to pay an agency or firm to help you with seo you can learn it yourself nyou can do it yourself. And over time you ll notice nthat your traffic goes up and the third big benefit is majority of people when nthey perform a search click on the organic listings.
If you disagree with that nleave a comment and say no and i know most you aren t gonna disagree. Because the data shows. The majority of the traffic goes to organic nlistings over paid listings. Now you re probably wondering nwhich.
One should you do well with pay per click you ll find that you can scale up nand down much quicker with seo. It takes a lot longer with paid. Advertisings. Nyou can control the type of artists that comes nto your landings page with seo.
You can t you pretty much get a mix of everything it could be some people nfrom. The united states specific city that you may not nbe selling your services in it could be in canada..
If nyou re not operating in canada. India. Whatever region. It may be you can t necessarily ncontrol that as closely as you can with pay per click also with seo traffic nit s not guaranteed algorithms can slap you once you re doing well that ntraffic doesn t always last yes you can maintain a portion of it.
But it may go up or down and you could get slapped from the algorithm. And yeah with paid advertising you can get pulled away nas well and slapped. But it s very rare because nyou re giving them money you ll also find that npaid scales really easily. While seo takes a lot of time with seo you gotta write a lot of content either yourself or you gotta nhire writers or contractors.
Whatever it may be and even when you do that you won t see the results right away. It can take three to six months nbefore you see some result. But it usually takes over a year before the results start kicking in so. Now let s go to the ultimate question is it seo or is it paid.
Which none should you be leveraging. Well. The answer is both if they re both profitable nwhy wouldn t you leverage them if paid advertising s profitable that means seo for sure nis gonna be profitable you wanna leverage not only paid and seo you re gonna be leveraging. Nany marketing channel that s profitable and works nthat you can keep scaling so.
If people say. Oh seo s better or paid advertising is better nit doesn t really matter leverage..
All the channels that are profitable for your business back in the day. You ncould just leverage. Seo and build a business or you ncould just leverage paid. But now there s so many nbusinesses popping online.
It s so competitive nthat you have no choice. But to leverage all nthe channels out there from google adwords to facebook ads to seo to content marketing. Nto. Social media marketing to email marketing to push notifications th.
List. Keeps going on and on that s the only way nyou re going to succeed is if you have an omni channel. Approach in which you re leveraging nall. The channels.
So now you have it which one s better it doesn t matter you nwanna leverage all of them if you found this video. Interesting make sure you like it nmake sure you share. It tell other people about it nor. If you have any questions on paid or seo or any nmarketing related questions leave a comment below.
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“SEO or paid advertising? Which one is better? In today s video I m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some people say you have to do paid advertising. Which one s better? Which one sucks? Why should you be leveraging any of them? Not only am I going to go over that today, but the answer is not what you re going to expect. Search engine optimization is how to get organic traffic, but paid traffic is just as important.n__________________________________________nnRESOURCES u0026 LINKS: nnComparing the ROI of Content Marketing and Paid Advertising: nhttps://neilpatel.com/blog/comparing-the-roi-of-content-marketing-and-paid-advertising/ nn How to Increase Your Search Traffic by 58% in 30 Days (video): nhttps://www.youtube.com/watch?v=TwQhVr9MXyE nn One (Simple) Hack to Get More Website Traffic FAST (video): nhttps://www.youtube.com/watch?v=BbGCl5BP3Mk nn 5 Tools That ll Help You Drive Traffic to Your Website Search Engine Optimization Tips (video): nhttps://www.youtube.com/watch?v=DcWZHqQ9Hg8 nn The Best Alternative to Google Ads (My #1 Growth Hack) (video): nhttps://www.youtube.com/watch?v=5lW635Uo7dwu0026t=6s nnRead more search traffic tips on my blog: https://neilpatel.com/blogn____________________________________________nn Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.nFind me on Facebook: https://www.facebook.com/neilkpatel/nRead more on my blog: https://neilpatel.com/blognnTRANSCRIPT:nThere s four main pros of paid advertising. One, it can scale up as quick as you want. As you re willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That s a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn t common, most people aren t familiar with this and they re not using this. But if you re business is only around from 8 am to 5 pm, and let s say you re in the B to B industry, and you re looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one s going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you re not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you re landing page has 2000 words, people aren t really going to convert into a customer, or a lead, or a sale. They re probably gonna read your content. That s not what you want. You want them to buy, and that s the beauty of pay-per-click. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you re getting to how many customers, than you can from SEO. With SEO, there s a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That s the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you ve built up, doesn t go away. You can still maintain it and get it. Two, SEO traffic is free. And here s what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it s free because it s so much cheaper and in general, you can do SEO yourself. You don t have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you ll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings. nn#NeilPatel #seo”,
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