Module 6 Types of Leads

types of leads This is a topic that many people are looking for. is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, would like to introduce to you Module 6 Types of Leads . Following along are instructions in the video below:

“Welcome to our video on types of leads in the previous video. We talked about about how articles usually start with a headline byline and a lead headlines are the of an article. The byline tells us who wrote the article and the lead is the first paragraph in this video. We ll talk about three types of leads summary.

Anecdotal and contrast let s start with the summary lead as it s the most commonly used lead in news writing similar to the content of a news story. A summary. Lead presents just the facts often the who what where and when breaking news or news. That s happening right now often uses a summary lead.

Because it s important to get the information to the public in the quickest way possible by putting the facts in the beginning. Let s look at an example of a summary lead prince. William and princess..


Kate introduced their daughter to the world. As they left st. Mary s hospital in london on saturday. The tiny princess slept in her mother s arms during her first public appearance.

The princess was delivered at 8 34. British. Standard time after a short labor. Prince william was in the room for the birth of the eight pound three ounce baby in this type of lead.

It s clear. What happened who was involved and where and when it occurred. The second type of lead is the anecdotal lead an anecdote is a personal story therefore an anecdotal lead grabs the attention of the reader or makes the reader interested in reading more by introducing a personal story of someone involved in an event this type of lead is often used in human interest stories..


But not as often in a news story. These types of leads attempt to make the reader emotional about an issue. Here s an example once again mark kline. Took his tools.

So he could fix the floor of his house in juneau alaska. This has been mark s springtime routine for the last 20 years as the snow and ice melt it moves the ground beneath his home and in recent years he can tell it s getting worse. The center for cold climate housing says that mark is not alone the harsh effects of climate change are causing problems for at least 200000. Homes in the great state of alaska from this lead.

The reader knows that this article will be about the effects of climate change. The third type of lead is the contrast lead in this type of lead. The author uses opposite ideas or facts to grab the reader s attention..


Here s an example ten years ago. Mark zuckerberg was a college sophomore sleeping through his college days. While staying up. All night.

Coding. His little known website. face smash . Today.

Zuckerberg is worth 46 billion dollars. And that website now called facebook is one of the most popular social media sites in the world. The author contrasts mark zuckerberg s life before and after his success to try to excite the reader into reading the rest of the article..


A contrast lead similar to an anecdotal lead is generally not used with news stories. But is used with investigative journalism. Or human interest stories. As you can see the first paragraph.

In an article is oftentimes. The most important it s the first paragraph that helps the reader decide whether or not to read the entire article in this video. We talked about three types of leads summary. Anecdotal and contrast in the next video we ll talk about the process of writing a lead.

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“In this video, we ll talk about three types of leads: summary, anecdotal, and contrast.”,

UPenn/ELP, MOOCS, Journalism, English

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