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“Is not king your business is king and your content should serve the king. This this is exactly how we approach content marketing. Nand it s helped us. Grow our blog traffic to around.
220000. Search visits and. Youtube nviews to around 160000. Views and today.
I m going to show you how to plan. Nand. Execute a content marketing strategy that gets more leads and sales. For the long haul.
Stay tuned music. What s up content. Marketers. Sam oh.
Here with ahrefs. The seo tool. That nhelps you grow your search traffic. Research.
Your competitors and dominate your niche. Now as many of you know we here at ahrefs nare huge fans of content marketing and in 2018. We doubled down and the results nspeak for themselves massive growth on our main content channels. And most importantly 40 million in annual recurring revenue now i can t say that the majority of this ngrowth was because of content marketing alone.
It s because we have an awesome product that nour development team is always improving and when you have a great product content nmarketing is easier and more effective so let me show you how our content marketing nstrategy works and you ll see exactly why it s so effective for any type of business let s get to it first what is content marketing. According to content. Marketing institute content nmarketing is a strategic marketing approach focused on creating and distributing nvaluable relevant and consistent content to attract and retain a clearly defined audience n. And ultimately to drive profitable customer action.
Now the goal is to drive profitable customer action. So if your content channels aren t working ntowards that goal then you may not even be doing content marketing despite having a blog youtube channel or. Podcast againcontent isn t king your business is king and if your content isn t serving the king nthen. What s the point.
Now your content s job is two fold 1 get as much relevant traffic as possible and 2 convert or prepare your visitors to become npaying customers. So the first thing and arguably the most important nthing. You need to do is keyword research. Whether you re a seasoned seo practitioner.
Nor not keyword research is important if you re creating content around topics that npeople aren t interested in your traffic. Won t be sustainable. So let s say that you run a business in the npersonal finance space. And you sell a membership to help aspiring middle and upper class people.
Nin their 30s and 40s save their first million dollars. Now a couple of keywords worth. Researching nmight. Be so i ll go to ahrefs keywords.
Explorer and nsearch for these search queries next..
I ll go to the phrase. Match report. Which nwill show us a ton of keyword ideas that contain any of our keywords. Now the personal finance space is pretty ncompetitive and since my site is rather new.
I d probably want to start with some lower ncompetition keywords. So i ll set a keyword difficulty filter to show only keywords with a maximum difficulty score of something low like 15. I ll also set a minimum search volume to nsomething reasonable like 400. And we now have a small yet manageable list nto filter through now.
This is where your decisions will determine nsuccess or failure. At this stage. You need to ask yourself these nthree questions. First will someone searching for this keyword nbe.
Interested in my products and services. The best way that we ve found to answer this nis to give it a score at ahrefs. We call this a score of 3 means that our product is an nirreplaceable solution for the problem. 2.
Means that our product helps quite a bit nbut it s not essential to solving the problem and 1 means that our product can only be nmentioned fleetingly. So this would mostly be used for brand awareness rather than anything remotely close to demonstrating our products. Anything that doesn t fit into these categories. Nwould be given a zero meaning.
We won t go anywhere near that topic. The second question is what would a searcher nbe. Looking for when searching for this query. We call this search intent .
Which simply means nthe reason behind a searcher s query and the third thing. You must ask yourself is n. In the top 3 for this keyword in google. Let s jump back to our list of keywords and nanswer these questions the first keyword that stands out is.
N and this phrase gets around 41000. Monthly searches nin the us alone and has a low keyword difficulty score. But how would this impact your business. If nyou ranked for it if we click on the serp button.
You ll see the top 10 nranking results in google for this keyword and as expected the top results are all dominated nby reddit themselves. And that s because search intent shows that people want to get to the personal finance. Subreddit probably not your website. But there are ten spots on the first page nof google right well if you look at the first non.
Redditcom. Result you ll see that it barely gets any search traffic ncompared to the top results and that s because it s not getting clicked. This shows us that even if we were able to rank the traffic potential probably wouldn t be worth your time. So this would have a business score of zero.
I won t be able to match search intent and nit doesn t really have much traffic potential either alright maybe that was obvious to you. But what nabout this one on it has decent search volume the top results nget decent traffic and you can clearly match search intent by creating a guide on your blog. But that s where the definition of content marketing makes its way into the decision making process our personal finance product is a membership nto help people save a million dollars. And by nature of the beast.
Our target demographics nare..
People in their 30s and 40s that are already making decent money someone searching for so i would give it a business value of zero. Which nwould end our analysis for this keyword last one let s analyze this topic. It has 500 monthly searches a keyword difficulty score of 10 and seems to be super relevant to our product looking at the top 10 results you ll see nthat we can definitely match search intent by creating our own list post of different npersonal finance courses as for business value. I d give it a 3 since nwe can easily plug our products here and looking at the estimated traffic.
These npages are getting you ll see that it s quite high considering search volume for this keyword is only 500 and this is important to note. Because a page ndoesn t rank for a single keyword. But can rank for hundreds of keywords. Now the interesting thing about this is that nyou ll see that the top 2 results are getting thousands of search visitors each month.
But look here. According to our top keyword data this npage also ranks for which has double the search volume as the nkeyword. We re investigating knowing this you can create content around nthe that you can also rank for the original query. Too cool.
So we have a topic to run with let s move on to the next step. Which is to ncreate the content. So let s say we decided to create content naround. Let s look at the top 10 results for this query just by looking at the titles.
We know we need nto match search intent by creating a blog post on this topic. And if you go one step further you ll see nthat a good chunk of the top pages are list posts rather than reinventing. The wheel. I suggest nthat you follow suit since google is essentially telling you what people nwant to read when they search for this query.
A list of free personal finance. Classes next. We ll want to analyze how we can make nour post. Better than what s already out there these all seem pretty generic or overhyped nso.
I might create a title like 15 free personal classes that helped me save my first nmillion dollars of course. If you re going to write a title nlike that it should be true next you ll want to find additional keywords nyou can rank for since these pages are ranking for hundreds of other relevant keywords. It s as easy as clicking on the number of keywords nin. The corresponding row in keywords explorer.
Then analyzing your competitors organic keyword nrankings and picking out subtopics from there. But an even better way to do this is to find ncommon keywords that your competitors rank for and then use that to build your post. You can do this really fast by using ahrefs ncontent gap tool just enter in the top 3. Relevant.
Ranking pages. Nfor your target keyword and leave the bottom section. Blank. Assuming.
You ndon t have existing content on this topic. This is basically saying find common keywords nthat. Any of these pages are ranking for where one of the pages ranks in the top 10. Now if we run the search you ll see a list nof around 200 relevant keywords on your topic if you want to keep your results hyper relevant.
You can set the number of intersections to only show keywords where all of the pages rank in the top 100. But again at least one of them must rank in the top 10 and we re down to a smaller more relevant nlist of 138 keyword ideas from here just look for keywords that pop out so for me. So i would sprinkle these into the title and or ncontent. When it makes sense to do so to ensure i can cover the topic in depth.
We have another video on how to write a blog post nwith seo in mind..
So i ll link that up in the card and description nfor you to watch awesome you now have a great piece of content. Now you need to promote it as a content marketer your goal is to get your content. Nin front of as many relevant people as possible. Here are a couple strategies to do that the first is direct marketing.
Now the goal of this is to get your content ndirectly in front of the right people common ways to do that is using either keyword ntargeted or interest based ads through platforms like facebook and google. But with content ads. I highly recommend trying nother platforms. Where your target audience might be for example.
We could try to promote some ads right inside reddit s personal finance. Subreddit other untapped ad networks. You can try are ntaboola or pinterest. In fact.
84 of participants in a consumer study nsaid that pinterest helps them learn new things. Which is great for content marketers you need to get creative. And if you re working nwith. A limited budget then it may be worth exploring less popular forms of paid advertising.
Another way is through seo and we ve already covered a lot of seo techniques njust because they re like a sister to content marketing by ranking high in google. You start reaching npeople. Who are showing intent to learn read and eventually buy best of all after you ve ranked you ll be ngetting free consistent and passive traffic from search engines. We ve already covered the content creation naspect of seo.
But you ll need to get backlinks to your content. Now i won t get into that here. But we have a nsuper actionable playlist on link building. So i ll leave a link for you in the description.
Now the second strategy can be quite the nshortcut to content promotion and that s influencer marketing. When i say influencer marketing you might be thinking of celebrities models and youtubers like gary v. But there is no an influencer is essentially someone who has ninfluence on an audience. So in general they ll have a large following nrelative to others in their industry.
And their audience will listen to what they have to say now the great thing with this strategy is nthat. If you can convince someone of influence to share your content with their following nyou now reach tons of people just by getting one person to share. It here are a few ideas to do it without spending a penny. The first tip is to get quotes from credible people for the most part.
I m not a fan of anything nlike ego bait. But when done in an honest genuine and value packed. Way it works really well for example. If you were creating a post on nfree personal finance.
Classes. You could reach out to course creators of courses. Nyou. ve taken with an email like hi.
There. My name is sam and i m a graduate of your n course name program. I ve learned a lot from you and want to recognize nyour work on my blog. I m creating a post on the best personal finance.
Nclasses and of course you re on the list..
If you have a second. I d love to get a quote non. Who you think would be a good fit for. Your course.
Example course name is perfect for people nwho make around. 50000 80000. Per year and want to start investing in the markets. I ll be promoting you to my email list followers nand plan to run some paid ads.
If you re too busy then i completely understand either way just wanted to show my appreciation nfor your work and will include your course regardless. Cheers sam. This would be a great way to pitch someone nwith a benefit rich offer. I m basically saying that i d love to do all the hard nwork and get more students in your course.
Once the post goes live. I d email them again nand. Let them know about it. And if they found the post to be useful.
They nwould likely share. It with their audience. Another way you can leverage influencer relationships. Nis through podcast interviews.
This is something we ve been doing at ahrefs. We use it to build brand awareness and get our tools in front of more people nthat may not have heard of us pitch. A story as to why you should be on their npodcast and the value you can provide to their listeners. The final step is to monitor your traffic and leads.
If you re using seo as a strategy then you can use rank tracking tools like ahrefs rank tracker tool just enter the keywords you want to track nthe location you want to see the results from and. We ll update your keyword rankings on na regular schedule and if you can t rank despite getting more nquality links than the top ranking pages. Then you should reassess search intent your actual content and update. Your post nwith anything that s missing now if you re using various advertising networks nthen you just need two things first is google analytics with conversion ntracking set up and second are utm parameters utm parameters are basically tags that you add to na url.
Which you can then track in google analytics. There s a free tool you can use to build your urls for example if i were to set up a facebook nads campaign. I would paste in the url here set the campaign source as facebook. The medium as cpc and the campaign.
Name as now if you re advertising on multiple ad platforms. Just change. The campaign source with the ad network. Name.
And you should be able to compare nhow each platform performs in a single table straight inside google analytics. Then it s just a matter of doubling down on nwhat s working throwing out what s not then just rinse and repeat this entire strategy nover and over again. Now if you enjoyed this video. Then make sure to like share and subscribe.
And i d love to hear from you on which content marketing channel works best for you so is that blogging videos. Podcasts infographics nor something else ” ..
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“Want a content marketing strategy that gets more leads and sales? Learn the actual process we use to grow our traffic AND revenue through content. nSubscribe https://www.youtube.com/AhrefsCom?sub…nn***************************************nAdditional Content Marketing Tutorials and ResourcesnnHow to Write a Blog Post That Actually Gets Traffic https://www.youtube.com/watch?v=-kOT39l0omU nnnSEO for Beginners Tutorial Series https://www.youtube.com/watch?v=DvwS7cV9GmQu0026list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0GnnLink Building Tutorial Series https://www.youtube.com/watch?v=Ovu2ZYWgOJQu0026list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_mnnCampaign URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/nnAhrefs Keyword Explorer https://ahrefs.com/keywords-explorern***************************************nnYou probably know that having relevant content is important to any business and being able to find the right keywords that people are searching for are important. nnBut is there more to content marketing in 2019 than meets the eye? nnWe ll show you why our content marketing strategy works, how it helped us to skyrocket our monthly blog traffic and YouTube views and why it s effective for ANY type of business. nnThis tutorial first walks you through what content marketing is and focuses your attention on the key goals for doing content marketing. nnSam then takes you through 3 crucial questions you need to ask yourselves while doing keyword research. nnAsking the questions will ensure you find keywords that help you attract:nn1. People who are interested in your products and servicesnn2. People who are asking a question or finding a solution that you are answering or resolving nn3. Traffic to your content nnNext, you ll want to find additional keywords where you can rank. Learn a cool hack with Ahrefs Content Gap tool to find common keywords that your competitors rank for.nnArmed with your keywords arsenal, you ll then be able to build an awesome piece of content. nnOnce that s done, your goal as a content marketer will be to get that content to as many people as possible.nnLearn content promotion strategies through channels like direct marketing (get your content directly in front of the right people) and influencer marketing (convince someone of influence to share your content with their following). Best of all, you can execute some of these strategies without spending a penny. nnFinally, you ll learn how to monitor your traffic and leads so you can double down on what s working and remove what s not.nnWatch the full video to execute these content marketing tips that get you more leads and sales for the long haul.nnTimestamps:nn1:10 What is content marketing?n1:59 Start with keyword research to find the topic to run withn6:39 Create the content with search intent in mindn8:54 Promote your content with direct marketingn10:16 Invest in the influencer marketingn12:26 Monitor your traffic and leadsnnBe sure to subscribe for more actionable marketing and SEO tutorials.nhttps://www.youtube.com/AhrefsCom?sub_confirmation=1nnSTAY TUNED:nAhrefs https://ahrefs.com/nYouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1nFacebook https://www.facebook.com/AhrefsnTwitter https://twitter.com/ahrefsn#contentmarketing #contentmarketingstrategy #whatiscontentmarketing”,
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