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“Know futura with those knife sharp vs and nwide circle os it cornered the market market on that retro future cool. Nthing. Futura. Defined barbara kruger s art and nhelped company supreme rip her.
Offi mean create a loving homage nto. Her work. It s such a wes anderson cliche that complaining nthat. It s a cliche is a cliche.
It s on wedding invitations from those friends nof yours who put urban outfitters on their wedding registry. But futura overcame a lot to get this far like nazis. Yes those nazis paul renner designed futura and he came to nit from book design..
Where it was key to communicate nclearly. It was the 1920s and the bauhaus school of ndesign was becoming popular think cool looking chairs that are really nuncomfortable renner wasn t part of that school. But like nbauhaus designers. He wanted function and beauty at the time when people thought of german ntypography.
They thought of fraktur style. Typography and renner thought it didn t work. He said. Fraktur was like lederhosen.
Outdated and quaint. So. After a couple of years of development nfutura went on the market in 1927..
It was sold as the typeface of our time this thing was modern some early designs were even crazier with nextremely geometric figures like this g or this a that look was in the air with other typefaces nlike johnston and akzidenz grotesk. But renner thought futura was unique he called it an eminently german typeface nand. The type foundry bauer sold it as the type nof. The future.
It gained broad international distribution nshowing up on charts or being overlaid on pictures. It became a symbol of the future and for nthe nazis that was the problem that fraktur the gothic style renner rejected n became the nazi look in the 1930s and the nazis starting scrubbing out modern nfonts in favor of ornate styles at the same time renner became an outcast nafter. He wrote a famous anti nazi essay. He was arrested and briefly in exile from ngermany sans serif type was cast out too.
But nazis were inconsistent renner returned to germany and nazis occasionally neven used futura look at these pages from a nazi design manual aside from the fraktur and little nazi paper ncut out dolls. Which were uniform guides. There are a couple of charts in futura in 1941..
The nazis reversed course out of the blue. They decided their beloved nfraktur was a jewish style. So they banned it they d really come around to renner s nidea that the german typeface of the future had to be more readable. But by that time futura was established as nan international typeface that might be what saved it during world war ii.
A lot of different modern. Looking. Nsans. Serif.
Fonts were kicking around nasa s predecessor naca and the rest of the american nmilitary at the time people chose fonts based on the navailability of physical pieces of type futura wasaround and it was clear and nmodern that made it an obvious choice for a very important job. When nasa needed a plaque for apollo 11. They nchose one font they pulled from a typeface..
The would become nbeloved by stanley kubrick and wes anderson alike they used the uniquely german design. That nthrough a talented and idealistic creator traveled beyond the nazis beyond the 1940s nbeyond germany and beyond this planet too. We ll read the. Plaque that s on the nfront landing gear of this lm.
Here men from the planet earth first set foot nupon. The moon july 1969. They chose futura there are a lot of reasons that futura has nthat extremely modern international feel one of those reasons. Though is really german a lot of people credit.
Volkswagen with bringing nfutura to a new generation and also into the ” ..
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“Futura is familiar. But its journey from avant-garde German type to hipster favorite is unusual and it includes Nazis and the moon. Follow Phil Edwards and Vox Almanac on Facebook for more: https://www.facebook.com/philedwardsinc1/nnRead the article here: http://www.vox.com/videos/2017/2/24/14702206/futura-font-paul-renner-historynnNote: The text in this video originally referred to a “limb” instead of “L.M.” (Lunar module.)nnVox s Phil Edwards explains in this episode of Vox Almanac.nnSubscribe to our channel! http://goo.gl/0bsAjOnnVox.com is a news website that helps you cut through the noise and understand what s really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. nnCheck out our full video catalog: http://goo.gl/IZONyEnFollow Vox on Twitter: http://goo.gl/XFrZ5HnOr on Facebook: http://goo.gl/U2g06onnThe Futura font (really typeface, but let s drop the pedantry for the sake of clarity) is famous. Futura was created by Paul Renner in 1920s Germany, just as the Bauhaus movement was picking up steam. Though Renner wasn t Bauhaus, Futura had that flavor, which was part of the problem.nnThe newly powerful Nazis favored the ornate Fraktur type style to modern Futura, so they excluded both the type and its creator. Of course, Nazis are not just evil, but also often insane and inefficient so Futura returned to Germany, as did Renner. But by that time, Futura had established itself as the international typeface of the future, and the font s legacy was secured.nnThat s even more clear when you learn about the lunar plaque that went up on Apollo 11. Futura was the font selected for that great task making Futura the font that escaped the Nazis and landed on the moon.”,
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